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SEMrush and Ahrefs are among
the most popular tools in the SEO industry. Both companies have been in
business for years and have thousands of customers per month.

If you're a professional SEO or trying to do digital
marketing on your own, at some point you'll likely consider using a tool to
help with your efforts. Ahrefs and SEMrush are two names that will likely
appear on your shortlist.

In this guide, I'm going to help you learn more about
these SEO tools and how to choose the one that's best for your purposes.

What is SEMrush?

SEMrush is a popular SEO tool with a wide range of
features—it's the leading competitor research service for online marketers.
SEMrush's SEO Keyword Magic tool offers over 20 billion Google-approved
keywords, which are constantly updated and it's the largest keyword database.

The program was developed in 2007 as SeoQuake is a
small Firefox extension

Features

• Most accurate keyword data: Accurate keyword
  search volume data is crucial for SEO and PPC campaigns by allowing you to
  identify what keywords are most likely to bring in big sales from ad clicks.
  SEMrush constantly updates its databases and provides the most accurate data.
• Largest Keyword database: SEMrush's Keyword
  Magic Tool now features 20-billion keywords, providing marketers and SEO
  professionals the largest database of keywords.




• All SEMrush users receive daily ranking data, mobile
  volume information, and the option to buy additional keywords by default with
  no additional payment or add-ons needed
• Most accurate position tracking tool: This tool
  provides all subscribers with basic tracking capabilities, making it suitable
  for SEO professionals. Plus, the Position Tracking tool provides local-level
  data to everyone who uses the tool.
• SEO Data Management: SEMrush makes managing your
  online data easy by allowing you to create visually appealing custom PDF
  reports, including Branded and White Label reports, report scheduling, and
  integration with GA, GMB, and GSC.
• Toxic link monitoring and penalty recovery: With
  SEMrush, you can make a detailed analysis of toxic backlinks, toxic scores,
  toxic markers, and outreach to those sites.
• Content Optimization and Creation Tools: SEMrush
  offers content optimization and creation tools that let you create SEO-friendly
  content. Some features include the SEO Writing Assistant, On-Page SEO Check,
  er/SEO Content Template, Content Audit, Post Tracking, Brand Monitoring.

Ahrefs

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